Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Director of Advertising manages the performance of their assigned sales team to meet revenue goals and works collaboratively across the organization to ensure successful executions of advertising campaigns and sales results for special initiatives. Responsible for developing new revenue producing plans, both short and long term, that contribute to achieving goals.
Education/Experience:
A college degree in business, advertising or marketing, or a related field, plus a minimum of 5 years of related experience in sales and management, is preferred.
Supervisory Responsibility:
This position has several sales direct reports. Sets performance expectations as part of the performance and goal-setting process; provides clear, consistent feedback on employee performance, including conducting the mid-year and annual performance review; clearly defines roles and responsibilities of the team members, coaches and leads the team to meet goals and deadlines, and drives results.
Physical Demands:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. The position requires standing, walking, extended sitting, repetitive keyboard / mouse use and viewing a computer monitor for extended periods. This position requires driving to outside sales calls, meetings, and networking events.