Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Our Lamar offices in Dubuque & Davenport, Iowa are hiring a new Sales Manager to oversee all advertising sales activities relating to the operation of their office profitably and ensure that the office meets its monthly, quarterly, and annual budget. This position functions as a first-line manager in the advertising sales department. Additionally, the Sales Manager is responsible for managing sales and maximizing advertising sales revenues, motivating the sales team through positive leadership, training, continuous support, and overseeing customer relations.
This position will cover both the Dubuque and Davenport offices. Travel to both will be required throughout the week.
What you can expect from us:
What we are looking for in YOU:
Education and experience:
Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.
Candidates with a disability in need of an accommodation to fulfill our application requirements should email applicantassistance@lamar.com.
A day in the life:
Physical Demands and Work Environment:
Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic
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