Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
About us
Founded in 1987, Georgia Outdoor News (GON.com) is the oldest and most respected outdoor publication and online source of hunting and fishing news in Georgia. It publishes a monthly magazine received by thousands of loyal subscribers and is also sold at nearly 1,000 retail locations. GON also reaches hundreds of thousands of sportsmen and women each month through its active social, web, and digital platforms. Additionally, GON hosts an annual outdoor show called the “GON Outdoor Blast” that is attended by thousands of outdoor enthusiasts.
Responsibilities:
The Advertising Sales Manager will be responsible for increasing sales by identifying prospective customers, following up on potential sales leads, and maintaining relationships. The position will involve frequent in-state travel, negotiating sales contracts and informing clients about new products, features and opportunities. Areas of responsibility include print, social, web, and eblasts as well as sponsorships and booth sales for the annual GON Outdoor Blast. Occasional in-person meetings at the GON office in Watkinsville, Georgia also will be required.
Desired Skills & Experience:
· A proven track record in sales, with a minimum of 2 years of experience.
· A demonstrated ability to work independently and meet sales goals.
· Skill or experience with negotiation, preferably in business or sales.
· Impeccable interpersonal communication skills.
· Thorough understanding of the outdoor industry and current trends.
· Solid understanding of social media and online advertising.
· Familiarity with marketing strategies and consumer psychology.
· Proficiency with Microsoft Office and ability to learn new programs.
· Ability and willingness to travel for trade shows, demonstrations, and client meetings.
Salary / Commission:
· Salary is commensurate with skills and experience and includes a base salary and generous commission structure.
Job Type: Full-time
Pay: $50,000.00 - $100,000.00 per year
Benefits:
Compensation package:
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Work Location: Hybrid remote in Watkinsville, GA 30677