Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Adams Publishing Group has an opening for Co-op Advertising Account Manager. This position is eligible for remote work, but will also have occasional on-site expectations.
This position will sell components of the Co-Op Advertising program to assigned partners/vendors according to individual and team sales goals. Sells directly to business purchaser or through various sales channels. Evaluates partners needs and suggests appropriate, products and/or services. Identifies and contacts prospective partners and builds relationships to generate sales and repeat business. Develops presentations and proposals to achieve sales targets.
Job function:
Minimum Requirements:
**This position will report directly to the Chief Revenue Officer
Who We Are:
APG consists of 30 dailies, over 100 non-daily, and collectively over 220 media-related products and associated websites in 19 states.
What APG Offer’s:
Send Resume and Cover letter to Deb Brooks HR Manager Adams publishing to dbrooks@skagitpublishing.com
Equal Employment Opportunity:
It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.
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