Advertising Coordinator is responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast. Analyzes stakeholder requirements and defines objectives for advertising. Being an Advertising Coordinator develops audience targeting and strategy. Organizes assigned project tasks and timelines that ensure on-time delivery of projects. Additionally, Advertising Coordinator incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results. Typically requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a supervisor or manager. The Advertising Coordinator occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Advertising Coordinator typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
Description
Description
The Campaign Coordinator, Digital Advertising operates within the eHealthcare Solutions Client Services team and is primarily focused on contract execution, campaign fulfillment, client relationships and maintaining a book of business. The Campaign Coordinator is client-facing, serves as the internal/external main point of contact for campaign fulfillment, and interacts closely with Sales, Ad Operations, Reporting & Analytics and Finance.
Day to day responsibilities include:
· Facilitate internal kickoffs
· Contribute to and participate in client Quarterly Business Review meetings
· Partner closely with the Account Management team in support of new or existing business, working closely with the pre-sales team, post-sales campaign management, performance, and evaluation.
· Maintain detailed account tracking of campaign activities
· Responsible and accountable for the management of the successful fulfillment and completion of all client contract deliverables within contract terms from Kick-off through campaign close. Ensure all client and internal compliance processes are followed.
· Minimize need for contract amendment/conversion/extension – Coordinate all required contract amendment processes, execution, and communications
· Forecast or confirm fulfillment timelines across campaign components for accurate revenue reconciliation
· Collaborate with internal stakeholders for optimal campaign performance
· Participate in assigned projects or initiatives that support new or enhanced products and services, process improvements or organizational changes
· Work independently with minimal supervision and operate with excellence.
· Create/maintain support docs including but not limited to screenshots, mockups, etc.
· Participate in client MLR review calls when needed
* This position reports to the EVP, Ad Operations
Requirements
· 2 years of relevant work experience in pharmaceutical consulting, marketing, account management or Client Services
· Strong understanding of media buying terminology such as: CPM, CPUV, SOV, Standard IAB banner sizes, geotargeting, native, SEM, etc.
· Highly motivated individual who can work independently and prioritize work
· Excellent written, verbal, and interpersonal skills; customer service orientation
· Excellent organizational skills: ability to handle multiple tasks simultaneously and manage tasks to accomplish desired results
· Deliver or participate in training as required
· Demonstrated ability to work cross-functionally with multiple groups/departments, such as account management, operations, editorial, etc.
· Prioritize and respond to ad hoc requests from clients, client partners, and internal stakeholders
· A strong desire to continuously learn and improve themselves as well as processes, procedures and methods within their department.
· Attention to detail, time management and project management skills
Technical Qualifications:
The position requires the use of several software tools for reporting and analytics.
Experience with the following software applications/platforms is preferred:
· Microsoft Office Suite (Word, Power Point, Excel, Outlook), with extensive experience and high proficiency with Excel and PowerPoint
· Salesforce experience a plus
Competitive compensation package and benefits commensurate with candidate’s experience are available. eHealthcare Solutions is an equal opportunity employer.
* As of December 2020, all employees are working remotely for the foreseeable future. Candidates should be comfortable working in a 100% virtual environment
Clear All
0 Advertising Coordinator jobs found in Seaford, DE area