Advertising Coordinator is responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast. Analyzes stakeholder requirements and defines objectives for advertising. Being an Advertising Coordinator develops audience targeting and strategy. Organizes assigned project tasks and timelines that ensure on-time delivery of projects. Additionally, Advertising Coordinator incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results. Typically requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a supervisor or manager. The Advertising Coordinator occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Advertising Coordinator typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
The Advertising Specialist manages omni-channel media ad campaigns; develops engaging, experiential marketing opportunities; and creates strategic sponsorships to maximize the university’s brand related to undergraduate recruitment and strategic priorities. The position requires excellent communication and diplomacy skills; demonstrated experience managing projects, teams and budgets; knowledge of best practices and applicable university policies related to advertising and marketing; a high level of confidentiality; and attention to detail.
Bachelor’s Degree required and demonstrated ability to manage budgets and to navigate complicated processes is required.
Computer and software savvy, excellent written and communication skills, superb organizational skills, outstanding interpersonal skills, a willingness to learn, excel proficient, experience with project tracking software such as SmartSheet and Google Workspace. Interest in marketing, communications, and operations.
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