The primary responsibility of the Sales Manager is sales and sales support functions.
The Sales Manager supervises the day-to-day operations of a sales team.
A typical job description for the Sales Manager role may include:
Manages and directs a sales force to achieve sales and profit goals.
Designs and recommends sales programs and sets short- and long-term sales strategies.
Evaluates and implements appropriate new sales techniques to increase the department's sales volume.
May recommend product or service enhancements to improve customer satisfaction and sales potential.
Ensures projects are completed on time and within budget.
Acts as advisor to sales team regarding projects, tasks, and operations.
May require a bachelor's degree in area of specialty and 7-10 years of experience in the field or in a related area.
Familiar with a variety of the field's concepts, practices, and procedures.
Relies on extensive experience and judgment to plan and accomplish goals.
Performs a variety of complex tasks.
Leads and directs the work of others.
A wide degree of creativity and latitude is expected.
Typically reports to head of a unit/department.
The Sales Manager typically serves as member of first line management and is considered a senior professional within the organization. As such, the Sales Manager provides team or technical supervision. The organization will depend on this person's expertise and experience with complex technical activities. The Sales Manager generally is responsible for project management and consulting.
Sales Manager Job Responsibilities
The Sales Manager generally has the following
Supervising and coordinating the daily activities of workers engaged in promoting and selling a product.
Managing and directing a sales force to achieve sales and profit goals.
Designing and recommending sales and marketing programs and setting long and short-term sales strategies.
Identifying and analyzing organization's strengths and weaknesses, and responding to opportunities in sales environment.
Sales Manager Competencies
The complete Sales Manager Manager's Guide
includes the 33
key competencies expected of Sales Manager. The report defines each Competency
in detail. The report also explains what level of proficiency Sales Manager
should have in that Competency, as well as how important that Competency is to performing
the role well.
Among the 33 Competencies for Sales Manager is...
You may observe several behaviors in a person that could be strong indicators of his or her capabilities in the Selling competency. The Sales Manager is expected to demonstrate Subject matter depth and breadth in the Selling competency. To demonstrate Subject matter depth and breadth in the Selling competency, one should demonstrate knowledge of and ability to use diverse tools, tactics and techniques to persuade a person to buy a product or service.
Designs training programs on how to convince customers to make final buying decisions in various situations.
Builds strategic relationships with critical clients.
Develops an organization's sales processes and policies.
Designs customized selling strategies for large or important customers.
Establishes best practices for sales projects within the industry.
Predicts sales trends and directions within and across the industry.